The phrase denotes the provision of formal apparel, particularly swimsuit units manufactured by Ben Marc, at diminished costs. This sometimes happens to filter current stock, usually on the finish of a season or to make room for newer collections. An instance can be a retail occasion promoting drastically lowered costs on remaining swimsuit units from a earlier 12 months’s manufacturing.
Such gross sales occasions profit each customers and retailers. For customers, it gives a chance to amass high-quality clothes at a fraction of their authentic price. Retailers, however, are in a position to scale back surplus inventory, releasing up capital and cupboard space for brand spanking new merchandise. Traditionally, all these promotional actions have been a constant technique within the retail sector to handle stock and stimulate gross sales.