The phrase refers back to the motion of buying musical recordings by the artist(s) Vivian and/or Mimi within the MP3 digital audio format, sometimes from an internet supply. An instance could be a consumer trying to find a particular observe by both artist to avoid wasting and hearken to on a private machine.
The apply displays the widespread consumption of digital music by means of readily accessible on-line platforms. Its prevalence speaks to the convenience of distribution and entry that digital codecs present, contrasting with older strategies of buying music resembling buying bodily media. Moreover, the recognition of this motion demonstrates a direct connection between artists and their viewers through the web.